Create a campaign spanning print, digital, social and experiential marketing for the Caribbean islands of Antigua and Barbuda.
The islands’ target market comprises affluent and adventurous travelers, including everyone from young families and newlyweds, to active retirees. As the host of Sailing Week, one of the world’s largest annual regattas, Antigua is especially popular yachting and sailing aficionados.
Leave the World in Your Wake. A message that beckons and challenges our audience in equal portions. Using stunning aerial imagery and minimal, enticing copy, we positioned the islands as an unsullied land where the worries of the world can’t follow.
Our proposed Facebook Canvas Ad saw aerial imagery give way to an intimate look at Antigua and Barbuda. Leading with a panoramic view from the destination’s most famous lookout, into a gallery showing off popular stops, and videos highlighting island activities.
Other digital executions like banner ads and full page takeovers showcase the campaign’s cross-platform mobility.