When Ruth’s Chris needed a refreshed brand identity for their national series of tasting dinners, they tapped the creative team at &Barr for help.
The goal was to create a contemporary look and feel that conveys authenticity and exclusivity – all while remaining faithful to Ruth’s current brand guidelines. We partnered with wineries and distilleries like The Prisoner Wine Company and Johnnie Walker Whisky to tell a rich story of collaboration and craftsmanship surrounding each dinner.
I was fortunate enough to be heavily involved in the process every step of the way. From helping name the event, to logo, collateral, website and email design, and so much more.
Ruth’s TasteMaker Dinners will continue throughout 2017 at more than 100 Ruth's Chris locations nationwide.