Throughout history, people have concocted a litany of strange and ill-advised remedies for treating tooth decay. From tying frogs to jaws and kissing donkeys—both real examples, by the way—to chewing on bark (also real) and using porcupine quills for toothpicks (real and kinda cute?). Luckily, today, there’s ACT. With this tooth-trivia in mind, we set out to make a mouthwash spot that would stand out in a category sea of swishy sameness.

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