Oh, to be a mascot blessed with the duty to promote the world’s tastiest snack, but cursed with the inability to taste it. When we pitched Orchard Valley Harvest their brief was simple: make people like this little stack of letters. We decided to lean into this short king’s shortcomings and create a character who is attention-grabbing in his unintentional inappropriateness. Because as they say, tragedy plus hunger equals comedy. Or whatever.