Publix celebrates Christmas birthdays.
For decades, Publix has been famous throughout the South for their saccrine, tear-jerking holiday commercials. After winning the business, we wanted to write the next chapter of that story in the most unexpected way possible. So we made a film about someone who hates Christmas. But in a heartwarming kinda way.
Director: Seb Edwards
PRESS: TODAY Show | People | USA Today | Ad Age | Adweek | Etc.
AWARDS: One Show Finalist
We made the cake from the film an actual product at Publix and sold over 40,000 in under a month.