Publix celebrates Christmas birthdays.

For decades, Publix has been famous throughout the South for their saccrine, tear-jerking holiday commercials. After winning the business, we wanted to write the next chapter of that story in the most unexpected way possible. So we made a film about someone who hates Christmas. But in a heartwarming kinda way.

Director: Seb Edwards

PRESS: TODAY Show | People | USA Today | Ad Age | Adweek | Etc.

AWARDS: One Show Finalist

We made the cake from the film an actual product at Publix and sold over 40,000 in under a month.

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