Honey, we shrunk the Shaq.

Shaquille O'Neal and Icy Hot have been synonymous for over two decades. So when Icy Hot approached us to help launch the world’s first topical pain relief product for children, the solution was obvious. We utilized state-of-the-art, cutting-edge technology to revert Mr. O’Neal back to his youth as a totally normal kid with a completely regular-sized head. The results speak for themselves, albeit, in a very deep voice.